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Portfolio management is the area that benefits the most from integrations with other wealth management solutions. In our previous publication, we described portfolio management tools along with their abilities and integrations.

This time, we continue presenting to you the best portfolio management software available on the market. In this article, we’ve gathered the most popular and notable portfolio management tools that haven’t reached the top ten rank according to the T3 report, but each still has many clients and integrations with many other platforms, which ensures their flexibility and rich capabilities for clients.

AssetBook new logo

AssetBook

AssetBook is a web-based portfolio management tool with ever-expanding flexibility and advisors in mind. A versatile package of value-priced features gives RIAs power to monitor accounts and communicate with clients. AssetBook’s portfolio management software enables its clients to get the results and the view it needs to control clients’ assets and process and collect client receivables in a fraction of the time with accuracy and peace of mind. Its modules are designed to optimize business workflow and save time.

AssetBook Screenshot

AssetBook is integrated with Junxure, Redtail, Tamarac | Envestnet, XLR8, Grendel, ProTracker, Aqumulate, MoneyGuide | Envestnet, Ebix, ByAllAccounts, HiddenLevers, AdvisorPeak, Blaze Portfolio, Redblack, and tRx.

Pricing: custom quote only.

SSC-Advent

Advent/Axys

Axys is a portfolio accounting and reporting system that brings speed, accuracy, and simplicity to portfolio management functions provided by SS&C Advent. Stable and fast, it is the backbone of over 1,000 firms’ operations, not only handling their portfolio accounting, reporting, and aggregation needs but also integrating with other systems and counterparties. With an extensive library of predefined reports plus easy report customization, SS&C Advent’s Axys automates portfolio reporting and accounting to help firms get more done in less time.

The biggest share of its clients is hedge fund platforms that help businesses of all sizes with portfolio management, reporting, outsourcing, data reconciliation, accounting, performance measurement, and more.

Pricing: custom quote only.

Panoramix logo

Panoramix

Panoramix is a provider of portfolio performance reporting and portfolio management services. Panoramix is a comprehensive, full-featured, and flexible billing & performance system customizable for advisors’ processes, with multiple methodologies, and white-labeled for advisor branding with our client portal.

Panoramix Screenshot

Panoramix is integrated with Charles Schwab, TD Ameritrade, Fidelity, E*TRADE, SSG, SEI, Interactive Brokers, Wealthbox, Redtail, RIA in a Box, FAN Mail, LaserApp, MoneyGuide, RightCapital, Money Tree, Morningstar, First Clearing, Riskalyze, Orion.

Pricing: custom quote only.

CircleBlack

CircleBlack

Read the WealthTech Club interview with CircleBlack here.

CircleBlack is a financial services hub that embraces all of the tools that financial advisors and their investors use daily in a well-designed and sophisticated solution. It is available in several forms convenient for the user (both mobile and desktop) and is presented as an apple among other FinTech companies, mostly due to its emphasis on design and customer service.

CircleBlack Screen

CircleBlack makes sure that they provide a great end-user experience. Instead of traditional surveys, they have relationship managers working closely to provide a quick shortcut and gather feedback. And despite having a roadmap, they are always adjusting it based on their clients’ desires and needs. The main concept of CircleBlack is to give users the ability to influence the list of integrations, expand it on demand, and implement a great design so as to use the features to their maximum potential.

CircleBlack

“Our advisors want to do so much with it. They’re very creative people and we get lots of requests to do interesting stuff. I think those are our biggest challenges, just managing growth at a speed that makes sense.” – John Michel, CEO and Founder of CircleBlack

Among the integrations of the company are MoneyGuidePro, DST, DAZL, all the biggest custodians, Salesforce, Redtail, WealthBox, TD Wealth Veo, Right Capital, StockVal, ATA, and more.

Pricing: custom quote only.

Portfolio Pathway

Portfolio Pathways

Read the WealthTech Club interview with Portfolio Pathway here.

Portfolio Pathway, LLC is a cloud-based platform for financial advisors, asset managers and broker-dealers. It enables them to manage clients’ accounts using a wide range of tools that have been aggregated into one solution. Among some of the tools are portfolio reporting, rebalance and trading, composite reporting, and a billing system.

Portfolio Pathway screenshot

The key differentiators that represent the biggest strengths of the company include an intuitive, modern user interface, a rebalancing and trading system including third-party strategists within a UMA or SMA; a very robust billing system, composite reporting, and the significant capacity to take on even multi-billion-dollar money managers.

As for the integrations, they partner with Salesforce, Redtail, SmartOffice, BlazePortfolios, Schwab, TD Ameritrade, and others. A more comprehensive integrations list is here.

“From our experience, there’s a balance between integration and simplicity of a platform. We want to allow for integrations, but we really want to focus on providing a fuller platform of tools to use.” – Ryan Brucker, CTO at Portfolio Pathway

Pricing: starts at $500.00 per month, according to Capterra.

Vestmark

Vestmark

Vestmark enables financial advisors and institutions to efficiently manage and trade their clients’ portfolios using an innovative SaaS ecosystem. Vestmark facilitates propose and enroll accounts, construct and manage portfolios, and monitor all investable assets, enabling broker-dealers, asset managers, bank-trusts, and advisors to spend more time growing wealth management practices and less time managing operational and compliance risk.

Pricing: custom quote only.

Addepar

Addepar

Addepar is a wealth management platform for registered investment advisors specializing in data aggregation, analytics, and portfolio reporting. Addepar’s performance reporting and analytics platform aggregates portfolio, market, and client data all in one place. It provides asset owners and advisors a clearer financial picture at every level, allowing them to make more informed and timely investment decisions.

Addepar Screenshot

Addepar works with leading financial advisors, family offices, and large financial institutions that manage over $1.3 trillion of assets on the company’s platform. In 2018, Addepar was named as a Forbes Fintech 50 and received Morgan Stanley’s Fintech Award for making a significant impact on the firm’s mission of continuous innovation.

Addepar is integrated with Libretto, Sage Intacct, Datafaction, Wealthscape, NetX360®, Salentica, PractiFi, Envestnet MoneyGuide and Folio Dynamix, Jacobi, HiddenLevers, Blaze Portfolio.

Addepar Screenshot 2

This April Addepar announced Addepar Assurance, a program designed to make it easier for new clients to gain access to Addepar’s platform during challenging market conditions. The program provides credit for new clients to offset their cost of Addepar until the negative impact of market conditions on their business subsides.

“We’re fielding increased inquiries from RIAs who are struggling to address client needs with their current tools. We’ve benefited from a strong trajectory of growth over the past decade and want to take the opportunity to reinvest in RIAs, and in turn their clients when they need it most.” – David Lessing, CRO Addepar

Pricing: custom quote only.

FinFolio

FinFolio

Read the WealthTech Club interview with FinFolio here.

FinFolio is a fast-growing portfolio-management platform with outstanding trading features and an intuitive, user-friendly design. It delivers wealth management on tablets and smartphones everywhere across the globe in just a few taps with the same quality and simplicity. The UI of FinFolio is comprised of big charts and touchable things, which makes it possible to use it on a tablet or phone. Another idea was to make the system self-contained.

Finfolio Screenshot

“I think it was Bill Gates who said, ‘With all Microsoft Office products, most people only use 20% of the product, but it’s always a different 20%,’ so that’s what it is. So we like to support all the major workflows for clients to get what they need.” – Matt Abar, CEO and founder of FinFolio

FinFolio is integrated with Folio Institutional, RightCapital, StockCalc, Calendly, Morningstar ByAllAccounts, Box.com, Dropbox, Fidelity, Schwab, DST, FactSet, and others.

Pricing: custom quote only.

PowerAdvisor Logo

PowerAdvisor LLC

PowerAdvisor is a portfolio management software system designed to boost efficiency for RIAs. It holds only 0.14% market share, but the position of the tool in the market is rather stable because it has provided services since 2004. PowerAdvisor gives an unlimited capability for clients, accounts, contacts, securities, asset classes, groups, models, indices, and more. As an asset portfolio management system, PowerAdvisor allows clients to accommodate their firm’s fee structure and billing methods with calculation options that offer the greatest flexibility.

PowerAdvisor

Pricing: custom quote only.

First Rate

First Rate

Read the WealthTech Club interview with First Rate here.

First Rate aims to help financial firms and institutions to grow, create transparency, and sustain long-term relationships with investors. It offers adaptable and tailored solutions that focus on meeting the diverse needs of wealth-management companies and fostering client relationships.

First Rate Screenshot

All products offered by the company are centered around reporting and performance measurement. Supplementary functionality includes risk analytics, goal-based supporting, fee billing, and a number of other solutions. The company provides three options for using the solutions: on-premises, software as a service (SaaS), or outsourced.

“Our positioning is that we really want to have tight integrations with partners and be able to just offer the best client reporting with a performance measurement piece that we can provide and just focus on that primarily. We don’t try to deviate off into a lot of different things.” – Craig Wietz, President of First Rate

First Rate is partnering with FIS, Xtiva, Refinitiv, Accusource, PCR, FinMason, Harness Wealth, Smartleaf, InvestCloud, Celent, and more companies.

Pricing: custom quote only.

Croesus Logo

Croesus

Croesus Advisor provides user-friendly, high performance, and innovative tools to securely and efficiently manage client assets for wealth management advisors. Along with portfolio management, the company offers a dynamic visual interface for advisors, branch managers, and executives to deepen insights into key business and performance metrics, and rebalancing and connection via APIs.

Croesus Screenshot

Croesus is integrated with the industry’s preeminent providers of financial data and technology to empower financial services professionals with comprehensive investment services. The list involves Broadridge, Dataphile, IBM, National Bank, Raymond James, Credential, Fidelity, TD Ameritrade, Schwab, DST, Pershing, Fidessa, FIS, Iress, Thomson Reuters, ICE, Fundata, Morningstar, NaviPlan, PlanPlus, Advisor Products.

The users of Croesus highly appreciate its ease of use and setup, according to G2 User Ratings. They also value a great database to create relationships, the ability to add notes, and keep clients up to date.

Pricing: custom quote only.

Takeaways

There are plenty of portfolio management tools on the market, which means high competition and enhanced service for customers. Still, along with user-friendly experience, rich functionality, and visualization capabilities, advisors and investment firms need portfolio management tools to have as many integrations as possible. That’s why it’s vital to know the whole wealth management ecosystem and partner with the leading providers in each product category.

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